19-69 Fragrances

19-69 is a Swedish niche fragrance brand founded by artist and product developer Johan Bergelin, with its first five perfumes launched in 2017 after development with artisans across Scandinavia, France, and Italy. The name references 1969 and the era’s associations with freedom, tolerance, and counterculture, themes that shape the brand’s colorful visual identity and storytelling. Its gender-neutral fragrances draw on specific places, cultural movements, music, and travel, producing a varied catalog that ranges from the warm, leathery sweetness of Kasbah to the smoky richness of La Habana and the patchouli-driven Female Christ. 19-69 occupies a distinctly artistic, luxury-niche space, pairing unconventional narratives with bold, often atmospheric compositions.