Phlur Fragrances

PHLUR is a modern fragrance brand relaunched in its current form under Chriselle Lim, evolving from clean-fragrance roots into an emotionally driven, social-media fluent perfume house. Missing Person became the defining release, a soft skin scent built around musk, jasmine, orange blossom, and a warm, intimate aura. The catalog has expanded quickly with Vanilla Skin, Father Figure, Tangerine Boy, Strawberry Letter, Mood Ring, Somebody Wood, Soft Spot, Rose Whip, and body mists, moving through musks, fig, citrus, woods, vanilla, fruit, florals, and creamy gourmand textures. PHLUR is best for approachable niche-style fragrances with personal storytelling, modern packaging, and layerable everyday comfort.