Pink Vetiver

Jo Loves is an independent British fragrance brand founded by perfumer and entrepreneur Jo Malone after her departure from her original namesake company. The collection draws on personal memories, travel, food, gardens, and vivid contrasts between citrus, florals, herbs, fruits, spices, and woods. Pomelo, the brand’s first fragrance, combines pomelo and rose with vetiver, clove, patchouli, and suede, while Jo by Jo Loves blends grapefruit, lime, spearmint, black pepper, cedar, and guaiac wood. Other releases explore mango, Thai lime, gardenia, dates, leather, plum, tonka bean, and aromatic herbs. Jo Loves suits those seeking bright modern scents, direct personal storytelling, creative layering, and formats such as the refillable Fragrance Paintbrush.