Thé Noir 29

Le Labo is a modern niche fragrance brand founded in New York in 2006 by Fabrice Penot and Eddie Roschi, known for slow-perfumery presentation, lab-style labels, and personalized boutique service. Its scents are named after a key material and the number of ingredients, giving releases such as Santal 33, Thé Noir 29, Rose 31, Bergamote 22, Another 13, and Thé Matcha 26 a distinctive identity. The brand favors textured woods, musks, tea, citrus, leather, florals, incense, and ambroxan-like skin effects, often with a unisex, urban feel. Le Labo is best for understated luxury, personalization, and cult-status minimalism.